Research the necessity of the "Digital Marketing" for "tourism and travel marketing"
A function like "Digital marketing" became the most crucial aspect for any business, especially for the "tourism business". And besides that, the "travel industry" is not an exception. "Digital marketing" is necessary and also critical for "the tourism" and "travel business". Precisely, it can be said that around 80% of travellers start to plan their "travel process" through "search engines". Besides that, the concept of "digital marketing" became the most crucial, efficient, and effective process for promoting and also developing the “tourism and travelling business” in a better way. It is obvious that the function like “digital marketing” assist in developing the "brand awareness" of the entire business. The "internet" assists in the revolution for consuming adequate and necessary information for the business. With the help of "the internet" and "digital marketing", the "tourism and travel business" has been developing in a better way than in the earlier days(Bala et al. 2018). "Tourism business" also assists the "social media" through their strategies of "digital marketing" for interacting and also communicating with more people. A concept like "Digital marketing" is crucial for the "travel and tourism business" to involve more people through the process of "online searching". In the "tourism and travelling industry", functions like “digital marketing” have an immense effect on developing the entire marketing strategy of the business. The importance” of “digital marketing” for these kinds of businesses like "travelling" and "tourism businesses" has acquired a massive area of opportunity for development. Recent statistics have shown the developed and improved strategy of the business. It also enables to develop the strategy of the business of “tourism" through the way of "digital marketing”.
References
Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321-339.