Impact of” digital marketing" on" tourism."

  The "tourism and travelling industry" became the most affected era by the use of” modern technology” and also the entire “digital age”. "Tourism business" also assists the "social media" through their strategies of "digital marketing" for interacting and also communicating with more people. A concept like "Digital marketing" is crucial for the "travel and tourism business" to involve more people through the process of "online searching". In the "tourism and travelling industry", the function like "digital marketing" has an immense effect on developing the entire marketing strategy of the business. The development and the growth of the use of "the internet" through the function of "digital marketing” with the help of “explosive growth” of “digital marketing” (Happ et al., 2018). “Digital marketing” can also deal with the new and developed opportunities to develop the entire business of the "travelling industry" as well as the "tourism industry". Besides that, it also assists them in dealing with the best opportunities in the business like the "tourism industry", especially in the modern era. Furthermore, it also assists in connecting and communicating with more people to promote their business and strategies for developing the entire business through “digital marketing”. It assists in improving and also developing the "awareness" of the services also. It is also essential for the components of the "digital marketing" to improve the "tourism" and "travelling business" in a better way. The skills and the strategy of the "digital marketing" assist in developing the entire business strategy for improving the quality of quality depending on the needs of people. Apart from that, it is also necessary to maintain and also sustain the skills and the strategy of the entire business of digital marketing in the "tourism business".

References

Happ, É., & Ivancsó-Horváth, Z. (2018). Digital tourism is the challenge of the future–a new approach to tourism. Knowledge Horizons. Economics, 10(2), 9-16. [Retrieved from: https://www.mdpi.com/2071-1050/11/10/2839.pdf] [Retrieved on:24.11.2022] [Retrieved on:24.11.2022]